An Honest View of Comparison Essay Samples Mla Foremat

An Honest View of Comparison Essay Samples Mla Foremat Comparison Essay Samples Mla Foremat Secrets Often, sources can sit in more than 1 container. In case the source stands alone, meaning that it's an unaffiliated source, put the title in italics. Or, your source could be achieved by a performer or composer. If he sits in more than one container, the information about the second container is found at the end of the citation. The regular, or complete, citation can be found at the conclusion of an undertaking. A journal article sits in its very first container, that's the journal itself, but nevertheless, it can sit in a bigger container, including a database. The information necessary for the citation source depends on the format of said source (including the web, print, or CD). In instances whenever there is not any author, the references have to be listed alphabetically by their titles. Among the qualities of a trustworthy company is it ahs to supply plagiarism free customized literature reviews at all times. There are two kinds of citations. If you're looking to understand how to write MLA essays the next tips can help you. If you're feeling unconfident, think about addressing a customized essay writing service for skilled assistance. To start with, you will need to keep in mind that every one of the essays are composed in a certain writing style. So as to write a great essay you should find out more about the thesis well and draft your essay beforehand. Otherwise, it would be viewed as plagiarism, which is completely unacceptable. There are lots of examples of plagiarism. The Nuiances of Comparison Essay Samples Mla Foremat While the main writing rules on several different papers continue being similar, there may be sure peculiarities you will need to remember in light of the many academic styles befitting different subject fields. Becoming in a position to compose an essay is an essential part of any educational system, but simply listing ideas in a linear fashion might not always be sufficient. Whenever your research focuses on a particular individual that's someone aside from the author, it's ideal for readers to realize that person's name at the start of the citation. As a writer, you have the choice of narrowing the reach of your paper. If you aren't sure about pages order or pagination, make sure that your instructor provides you guidelines. The duration of the introductory paragraph will be dependent on your instructor's notes. When you're formatting, make certain you don't incorporate a title page unless requested by your instructor. Many sources have numbers related to them. When everyone documents their sources and papers in the exact way, it is easy to recognize and understand the forms of sources which were used for an undertaking. Now, writers publish their works employing various sorts of formats. You may turn to professional customized writers who will supply you with high-quality samples at no cost or for a particular fee. There are various sorts of samples that you may come across both online and offline. Quite a few factors ought to be taken into consideration when utilizing Internet resources. Bear in mind, in addition, there are discounts available when purchasing all 3 e-books and free shipping when purchasing all three text books. No unnecessary details ought to be written there. Comparison Essay Samples Mla Foremat - the Conspiracy Sources can arrive in various versions. An MLA Works Cited list consists of all the citations for an undertaking and is normally found at the very end. MLA Citations don't need to always begin with the name of the author. Citation Machine's MLA citation generator is straightforward and user friendly! An MLA citation machine, sometimes referred to as an MLA formatter, helps you make your citations efficiently. To handle the assignment you ought to be conscious of MLA standards. Make sure titles in APA citations are appropriately capitalized. MLA headers appear on top of your assignment.

Racism And Social Darwinism New Imperialism - 2204 Words

During the 1880’s, an idea known as â€Å"new imperialism† caused most of Europe to enter a period of colonial expansion that placed parts of both Africa and Asia under European control. Before 1880, Europe had little influence in Africa. They had relations with the governments and nations that were present, trading slaves and goods between continents. However, in a period known as the â€Å"Scramble for Africa†, Africa was divvied up among the giants: Great Britain took South Africa, Nigeria, and Kenya; France, North and West Africa; and Germany, East and Southwest Africa. Three main factors motivated this new imperialism. The first was a combination of racism and Social Darwinism -- the latter being the belief that, in the struggle between nations, only the strong will prevail. The second stemmed from religion, and was known as â€Å"The White Man’s Burden†-- the idea that Europeans were obligated to bring technology and order to lands that until then had not tasted the amenities of their so-called â€Å"civilization†. The third was economics, for the untapped stores of Africa would bring the nation who could take advantage of them great wealth. Were one to say, â€Å"Late 19th century European imperialism was primarily an economic undertaking†, then they would be partially correct; all these factors influenced the actions of the European nations uniquely. Late 19th century European imperialism was primarily an economic undertaking to a near-full extent because, although supporters of White Man’sShow MoreRelatedCharles Darwin, The Most Influential Nineteenth Century Evolutionary Thinker1176 Words   |  5 Pagesaffairs and saw the human race as driven by an un-ending economic struggle that would determine the survival of the fittest defines Social Darwinism (McKay 745). As European and American upper class sought to extend political and economic power, Social Darwinism proved to justify actions or polic ies in political, social, and economic strata. Capitalism, imperialism, and racism are different ideologies that grew strong and lingered in history using Charles Darwin’s theory of evolution by means of naturalRead More â€Å"White Man’s Burden† Essay905 Words   |  4 PagesEuropean man’s view on imperialism, Euro-centrism and social Darwinism. 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Used as racial and class justification, Social Darwinism became theRead MoreEssay on Imperialism: From Europe to The West1514 Words   |  7 PagesEarly in the twentieth century, imperialism was brought up by European powers of the time; Germany, Great Britain, France, and Russia. These nations were after raw materials in Asia, Africa, and South America and when they realize that they could not retrieve it, they began to colonize smaller counties that contain the many resources they need and used it for their benefit. Western values played a big part in European imperiali sm. European civilization experienced a period of extraordinary rapidRead MoreFascist Italy, Nazi Germany and Imperial Japan1741 Words   |  7 Pagesnationhood was justified through imperialism. Indeed, the importance of nationalism within Fascist culture would greatly affect the foreign policies of Italy, Germany, and Japan during the 1930s and 1940s. World War one had brought about revolutionary changes in the nature of war, society, and technology, where the advent of total war and mass mobilization showed the potential of a unified community run by the state. Fascists saw World War One as symbolizing the beginning of a new era where totalitarianRead MoreRacism And Social Darwinism And Its Impact On The World958 Words   |  4 Pagesnotice his personal battle with colonialism and it changed the very foundation of his world. Cesaire was a product of French colonialism and saw the impact that it had on the planet after the Second World War. He saw the full impact of racism and Social Darwinism, so his response is understandable because he experienced the issues that took place. He was born on June 26, 1913, when France controlled Martinique, so he experienced colonial issues. More importantly, the author saw how Europeans usedRead MoreImperialism, Nationalism, And Racism2136 Words   |  9 PagesAlthough relationships between imperialism, nationalism, and racism have contributed to changes in racism in both Europe and North America from the 1750s to present day, there are several areas in which they have stayed the same. Early in the 1750s, relationships between imperialism, nationalism, and racism were poised for rapid future change. Initially, the only reason why Europeans bothered with Africa was for trade purposes, which is what the few European colonies in Africa were for: ports and

Critical Analysis of Media Representation of Tourist Destination Toky

Question: Discuss about theCritical Analysis of Media Representation of Tourist Destination for Tokyo. Answer: Introduction Over the years the perceptions of people in different ways have changed towards certain subjects. Tourism is one such subject that has undergone significant change with the taste and preference of the consumers changing rapidly. Tourism is a tertiary industry with a strong prospect for growth. It is extremely important to mention that over the years peoples perception about tourism has changed drastically. Nowadays people do not only go places for fun but there are several other reasons that attract them to visit a certain place. People have become considerate about choosing their tourism destination and their decisions are based on several key aspects (Xiang Gretzel, 2010). In the world of advertisement where everything is sold on the face value, tourism has somehow got the much needed hype thanks to different kinds of media representation that has been able to display tourism not only as a source of enjoyment but also a very effectual source of bliss and respite. Tourism is a mult i disciplinary area nowadays and hence it relates to the subject of sociology, leisure, sports, medical et cetera. With the different facets of tourism coming out in the open media has become one of the key tools that have been able to highlight these facets of tourism in the right way. It has been found that over the years the relationship between media and tourism has strengthened visibly making them complementary to each other (Burton, 2010). Media includes films, advertisements, ad prints, social media advertisements, clips that helps to exhibit the right kind of image of a particular place. Today media is widespread and easily accessible and hence is the best way to exhibit tourism in the best possible manner. In the recent past there are number of tourism destinations which have emerged as leading tourism destination and one such place is Tokyo. Tokyo is Japans Capital city and is also one of the finest cities in terms of aesthetic beauty. Tokyo has emerged as one of the beautiful cities that remained inaccessible to many people over the years only because of ignorance. Tokyo remained curtained to tourists for a long period of time and received moderate footfall. But with effective media representation Tokyo became accessible to more people (Macionis Sparks, 2009). It clearly showed that media has a big role to play in the emergence of Tokyo as a cream tourism destination. Speaking from a broader point of view it coul d be said that media representation important is extremely important in this highly competitive market environment. Since the tourists have become highly experienced and well informed the trend in tourism has shifted paradigms. In this scenario media representations have provided competitive advantage in the market to Tokyo. At the present moment Tourism industry has reached its peak and hence it has been supported by media like film and social media advertisements, ad prints et cetera. Film is one of the most easily accessible media that has helped a lot of tourist destinations to rise to the occasion. Destination image is one of the key concepts in the concept of tourism. Destination image could be defined as one of the key aspects successful tourism development. It is an effective way of improving destination marketing with the help of media representation (Hays et al., 2013). Films and tourism have gone hand in hand for a long period of time. For a tourism destination like Tokyo media representation is extremely effective. Cinema or Short film is one of the best ways to communicate with people and hence to spread the news of tourism and developing the tourism infrastructure. It has been recognised in the tourism literature that destination image greatly boosts the tourism choice. Theres an aphorism that says when you see it; you believe it and this goes perfectly well in this subject (Yoo Gretzel, 2011). It is extremely important to mention that in the age of visuals people start believing only when they see something and this is where cinema or film induced tourism helps in developing the interest among the consumers. The film representation of Tokyo and its tourist centered edifices like Meiji Shrine, Senso ji, Roppongi, On the other hand the natural and green life of Tokyo like the Yoyogi Park, Tokyo Disney Sea et cetera are some of the key places whi ch would definitely attract people. The proper filming of these places would stir the tourists effectively. Cinema is closest to peoples heart and this is what makes this tool extremely effective for the different tourist organisations to exhibit the place in the best possible way (Croteau Hoynes, 2013). Many films have been able to get significant interest among the consumers for their scenic views. Top class filmmakers like Woody Allen, Peter Jackson and other award winning directors focus on setting their locations and emphasise on scenic beauty to engage and rivet their viewers. Some of the films like Lord of the Rings Trilogy, Vicky Cristina Barcelona, and Chunking Express are some of the movies that have used the locations to good effect. Some of the great films set in Tokyo are Stray Dogs, Tokyo Story, Godzilla (1954) have been a stepping stone in promoting Tokyo as memorable place to visit (Croy, 2010). Akira directed by Katsuhiro Otomo has been a revolution for Tokyo. It h as showed the other side of Tokyo which has helped to promote the place effectively. Destination Image is a key aspect for every tourist destination and hence developing a strong platform for the promotion of a place is extremely important. In this scenario it could be stated that cinema or film is the best possible media to influence destination image. Destination image of Tokyo over the years have been influenced by the different kinds of films that have been set over the years in Tokyo. International tourism enhances mutual understanding among people in different nations of different cultures and culture lies on nations value, its people, rituals and its music. In order for Japan to foster the long-standing friendship and trust among nations, it is highly important to facilitate overseas visitors to Japan and gain true understanding of the Japanese people and the Japanese culture and to enhance the tourism sector, Japans cultural music has a great contribution towards it. Worlds largest physical music and music video market is Japan. Music lovers all over the world are like to visit Japan to taste the different type of music which includes a wide array of performers in distinct styles both traditional and modern. Since Japanese music is quite different from western music hence peoples from various part of the world are like to visit Japan to feel the differences. Since there are many types of traditional as well as Asiatic musics are performed hence people around th e world likes to travel Japan throughout the year. It has been noticed that inbound visitors are largely from Asiatic countries because Asiatic peoples are very much fond of music. The largest inbound visitors are from Korea followed by Taiwanese. Since US peoples likes Jazz pop kind of music hence they are in the third position. Since there is a liberalized based agreement exists between Japan and China, hence Chinese visitor arrival is higher side nowadays. The Theory Sustainable Tourism includes the discussion of framing tourism in such a way which would help to develop and constantly nourish tourism properly. Sustainable tourism mainly reflects on practicing tourism effectively and also ethically. The promotion of tourism through media representation helps to develop that concept of sustainable tourism through films (Tasci, 2009). Apart from films being the major kind of media representation Ad prints and Internet media have also been a significant contribution to the development or influence on Tokyo and its destination Image. With the advent of internet social media clips and advertisements have become extremely effective in popularising certain places and Tokyo is one of that places. It could be stated that since Tokyo has been mentioned number of times in different media like films and clips it will become easier for tourism companies in Tokyo to gain competitive advantage in the tourism market (Sellgren, 2010). Internet as a medium for exhibition of a place has been applauded as well as taken up very seriously which has opened up a newer avenues for tourism companies to promote Tokyo as a place for sustainable tourism. It has been seen that through social media clips places like Tokyo and other places in the world have been pretty effectively marketised and hence many companies have taken up social media for favorable marketing programs and this has also influenced destination image of the company (Croy Heitmann, 2011). To conclude it is important to mention that media representation has been extremely effective for different places and for Tokyo media like Films, Social media clip Ad prints have been effective in nature. As stated in the history film induced tourism have been effective in nature where films like Lord of the Rings, Braveheart have done very well in the box office as well as the locations have developed significant business. Overall it could be said that films and other media representations will likely develop footfalls in Tokyo as well as it will develop the destination image of the place which will overall inject substantial cash flow in the economy. Web clips, social media clips and film induced tourism plans will highly influence tourism in Tokyo (Hunter, 2012). References Xiang, Z., Gretzel, U. (2010). Role of social media in online travel information search.Tourism management,31(2), 179-188. Burton, G. (2010).Media and society: Critical perspectives. McGraw-Hill Education (UK). Macionis, N., Sparks, B. (2009). Film-induced tourism: An incidental experience.Tourism Review International,13(2), 93-101 Hays, S., Page, S. J., Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), 211-239. Yoo, K. H., Gretzel, U. (2011). Influence of personality on travel-related consumer-generated media creation.Computers in Human Behavior,27(2), 609-621. Croteau, D., Hoynes, W. (2013).Media/society: Industries, images, and audiences. Sage Publications. Stepchenkova, S., Mills, J. E. (2010). Destination image: A meta-analysis of 20002007 research.Journal of Hospitality Marketing Management,19(6), 575-609. Croy, W. G. (2010). Planning for film tourism: Active destination image management.Tourism and hospitality planning development,7(1), 21-30. Hudson, S., Wang, Y., Gil, S. M. (2011). The influence of a film on destination image and the desire to travel: a cross?cultural comparison.International Journal of Tourism Research,13(2), 177-190. Lange-Faria, W., Elliot, S. (2012). Understanding the role of social media in destination marketing.Tourismos. An International Multidisciplinary Journal of Tourism,7(1). Tasci, A. D. (2009). Social Distance The Missing Link in the Loop of Movies, Destination Image, and Tourist Behavior?.Journal of Travel Research,47(4), 494-507. Croy, G., Heitmann, S. (2011). 14 Tourism and Film.Research Themes f or Tourism, 188. Hunter, W. C. (2012). Projected destination image: A visual analysis of Seoul.Tourism Geographies,14(3), 419-443. Sellgren, ?. (2010). Film-induced tourism.The effect films have on destination image formation, motivation and travel behavior. Copenhagen

Mohammed, The Islamic Prophet Essays - Sahabah, Prophets Of Islam

Mohammed, The Islamic Prophet Non-Western History Muhammad He well earned his place in the history books as being one of the true people who were blessed with being able to communicate with God. After having his first vision, Muhammad tried with out end to get people to listen to him preach and had hopes to win people over to his God. As good as one may think now days how good it would be to be blessed with the gift Muhammad had received, in his times people were very skeptical. In their minds Muhammads visions were of evil instead of goodness. However he was able to obtain a few followers. I plan to inform you on how his life began, the problems he encountered, and then finally the end and what his life stood for. Muhammad was born in 570 A.D. in an important trading center in western Arabia called Mecca. He was born into the Hashim clan of the powerful Quarysh tribe. Soon before his birth his father died and then when he was six, tragedy struck again taking the life of his mother. This left Muhammad living with his grandfather Abd-almuttalib. After living there for a little while Muhammad moved again, this time with his Uncle Abu Talib, who succeeded as head of the Hashim clan. At the age of twenty-five he went to work for a rich and beautiful widow named Khadijah, who owned a wealthy commercial enterprise. After a brief time the two were married and tried to start a family. They had two sons, both of whom died, but then four daughters were born. At about 610 A.D., while in a cave on Mount Hira, Muhammad had a message entrusted in him by God to preach of his messages. Intermediately he received more messages throughout his life. Some of these revelations constitute the texts of the Koran. Fir st privately and then publicly Muhammad began to preach of his revelations. He preached that there is but one God and that he was a messenger sent to worn the people of judgment day and to remind them of Gods power and goodness. Muhammads iconoclasm and monotheism was responded to with hostility from the Meccas. No one had ever ventured as far as him as far as religion goes. Luckily as long as Muhammads uncle Abu Talib was alive, he was protected by the Hashim. But in 619 A.D. Abu Talib died and the new clan leader was unwilling to continue the protective arrangements. Muhammad also lost his wife Khadija. Muhammad and seventy followers decided to break their ties to Mecca and move to Medina where they could be appreciated and hopefully find new followers. This move called the Hijra, which in Arabic means emigration, took place in 622. In medina an organized Muslim community came into existence under the leadership of Muhammad. Attacks on caravans from Mecca lead to war with the Meccans. Muhammads followers obtained some victories but were unable to win them all. One of the greatest victories was when they successfully defended Medina against 10,000 Meccans. Medina had three clashes with Jewish clans in a per iod of time. Bano Quaryza, one of the clans, was accused of plotting against Muhammad during the siege of Medina. All of the clans men were killed and the women and children sold into slavery. Then, there was a change and Mecca, a city that had banned him eight years ago, opened back up to him. Muhammad showed great generosity to Mecca. Throughout the remainder of Muhammads life he continued his political and military involvements. In March 632 a few months after a farewell pilgrimage to Mecca Muhammad fell ill. He died on June 8, 632 in the presence of his favorite wife Alisha. Muhammad was given a proper burial. Although Muhammads life wasnt all that long it was very powerful and affected many peoples lives. Muhammads faith and courage earned him a great mark in the history books and his mark was very welled earned. Religion Essays

Sarbanes-Oxley Act Relates to Internal Control Essay Example

Sarbanes Sarbanes-Oxley Act Relates to Internal Control Essay Sarbanes-Oxley Act Relates to Internal Control Essay Running:Sarbanes-Oxley Act relates to Internal Control How the Sarbanes-Oxley Act relates to Internal Control? Paris Hudnall Accounting 1 Instructor Wiley December 1, 2010 How the Sarbanes-Oxley Act relates to Internal Control? Former President George W. Bush signed the Sarbanes-Oxley Act on July 30, 2002. The Sarbanes-Oxley Act also known as Public Company Accounting Reform, and called Sarbanes-Oxley, or SOX (Wikipedia n. d. ) The enactment of this United State federal law was written for publicly traded companies to provide guidelines to corporations to assist with improving their internal control. Internal control is organizational plan and various measures created by a corporation to safeguard assets, encourage employees to follow company policy, promote operational efficiency, ensure accurate, and reliable accounting records. (Horngren, Harrison, and Oliver 2010) . corporations, such as Tyco International, Enron, and WorldCom were part of a scandal, because they participated in over stating earning, profits, questionable accounting practice, lack of independent auditing, and weak corporate governance (Wikipedia n. . ). These scandals cost investors billions of dollars, the collapse of Enron, consumers’ jobs and weaken the consumer confidence. Corruption within the corporation occurred due to the lack of internal controls systems. The Sarbanes-Oxley Act contains 11 titles with several sections, which outlining the requirements in which corporations must implement to improve their internal corporate governance and accounting practice. (Wikipedia n. d. ). The Sarbanes-Oxley Act will improve the internal control of monitoring, information system, control procedures, environment control and risk assessment. This paper will look at four key provisions in the Sarbanes-Oxley Act that focuses on corporation internal controls, regulations on how corporations managed their company internal structure and accountability in the area of outlining management assessment of internal controls, corporation responsibility, finance reporting, disclosure of reports, time period of disclosures, and criminal penalties for altering documents. Title IV section 404; Management Assessment of Internal Controls ensures corporations have organizational plan and guidelines (FindLaw Sec: 404 n. d. ). Guidelines in the corporation help establish an expectation within the work place, and everyone is working toward the same gold. In order to achieve this goal management must submit an annual report, which states the responsibility of management for establishing and maintaining a sufficient internal control structure, and procedure for financial reporting (CPA Journal 2207). By establishing these corporate interior procedures, it safeguard corporate asset by holding the corporation liable for reviewing financing documents and separation of duties limit financing fraud. Saharan-Oxley Act require at the end of the fiscal year the corporation has to report the effectiveness of the internal control structure and the procedure used for the financial reports (FindLaw Sec: 404b, n. d. ). These internal guidelines increasing the accuracy of proper record keeping, corporate information more reliable and increase profitability. Title III of the Sarbanes- Oxley Act is Corporate Responsibility. Section 302; outline corporation responsibility for the corporation financial reports. Sarbanes-Oxley Act place more responsibility on senior executive in the accuracy of corporate financial reports (Findlaw. com, n. d. ). One component of internal control is the corporate environment, which beginning with the owner of the corporation (Horngren, Harrison, and Oliver 2010). The owner or senior executive show honest and respect for the rules of the corporation, which set the example for the employees (Horngren, Harrison, and Oliver 2010). Management assigns responsibilities to employees and separation of duties, as part of the internal procedure. By placing limitations on internal control procedures, employees are clear on their responsibilities, higher job accountability, and limit two or more employees from working together to defraud the corporation (Horngren, Harrison, and Oliver 2010). Senior executive has to sign off on all financing report validating they have read and confirmed the content contains no untrue statements of material. All financial statements have to be verified, and the financial condition of the corporation is presented clearly and actually. By Following Saharan –Oxley Act corporation responsibility section 302, it created guidelines, and a paper trail internally to discourage and control another Enron scandal. Title IV of Saharan Oxley Act enhanced financial disclosures. Section 401 outlines disclosures in periodic reports. To improve internal controls of accurate reliable accounting records corporations are required to ensure all financial statements are prepared according to accounting principles under title IV(FindLaw Sec:401, n. d. ). All financial obligations, arrangements, off balance sheet transactions, and any relationships that may have current or future effect on financial conditions have to be present (Soxlaw. com). All financial reports have to be clear of incorrect statements and transparent. With internal separation of financial procedure in place, it secures the accuracy of financial statement and limits fraud. To strength public confidence the Sarbanes –Oxley Act in section 409 requires public traded corporation to disclose to the public on a regular basis report and presentation on the financial condition, market trend and financial changes (FindLaw Sec:409, n. d. ). This will assist in protecting investors and public interest. These sections assist with internal control of information system, limit unethical acts by personnel, and transparency of company risk. In light of the accounting scandals in the United States TitleVIII, Corporate and Criminal Fraud Accountability, section 802 outlines consequences for not following the law and altering documents (FindLaw n. d. ). Accountants took part in Enron and Tyco financial scandal. Corporations were lack with independent auditing, accountants’ oversight, and accountants’ preformed consulting work for companies they audited, and accountants were self regulated (Journal of Accountancy 2003). After the passing of the Sarbanes-Oxley Act, internal procedures were put in place. These procedures regulated internal control for accounting firms. Guidelines focusing on accountants conflict of interest with corporations. The Act includes any person or persons knowingly destroy, conceal, alter, falsely record information, or obstruct can be imprisonment and/or fine up to 20 years (FindLaw Sec: 802, n. d). Accountants working for corporations are not allowed to audit the client files. New audit procedures were implemented, with auditors having to confirm they had review management internal controls financial procedures (Journal of Accountancy 2003). These internal control procedures help separate duties and create confidence among the employees and deter fraud. Accountants are required to keep audit file and work papers for five years. Any accountants knowingly, and willingly violate the law can be fine and/or imprison up to ten years (Soxlaw n. d). Since the passing of Sarbanes-Oxley Act, some business has relocated to places were the financial sector and laws are more relaxed. There is still concern and some debate over compliance cost, whether the transparency is with foreign firms, and numerous other issues. Companies are implementing all section of the act; however the most costly portion is the assessment of internal control. Documents, reports and financial manual and control require great effort (Wikipedia n. d. ). The stricter the internal control guidelines the more costly to the corporation. The internal control is the guidelines and organizational plan for a corporation. The Sarbanes-Oxley Act restructured how a corporation internal procedures are handled. With these internal control laws in place for a corporation to follow corporate assets are better safeguarded; employees are clear on procedures, company policies are spelled out, more environment control and financing reports are more reliable. The Sarbanes-Oxley act has been praised for improving internal control, which has been successful in deterring corporate fraud and scandal. With more accurate, reliable financial statement, investor confidence, independent audits, executive accountability. Reference Addison-Hewitt Associates. Initials. (2003). A Guide to the Sarbanes-Oxley Act. Retrieved from soxlaw. com Find law, Initials. (n. d. ). Sarbanes-oxley act of 2002. Retrieved from, fl1. findlaw. com/nerws. findlaw. com/cnn/docs/gwbush Horngren, Charles, Walter Harrison, and Suzanne Oliver. 7. Accounting 1. 2010 ed. New Jersey: Prentice Hall, 2008. 379. Print. Jean, Bedard Graham, L, amp; Hoitash, R. (October, 2007). Sarbanes-Oxley Section 404 and Internal Controls. retrieved 11/29/2010, from The CPA Journal Web Site: ysscpa. org McConnell, Donald amp; Banks, G. (2003,September). How Sarbanes-Oxley Will Change the Audit Process. retrieved 11/29/2010, from Journal of Accountancy Web Site: www. journalofaccountancy. com Sarbanes Oxley Act . Â  Wikipedia,The Free Encyclopedia. 2002. Wikipedia Foundation. 11/30/2010Â  lt;www. wikipedia. org/wiki/sarbanesgt;. SEC Immplements Internal Control Provisions of Sarbanes-Oxley Act. (2003). retrieved 11/29/2010, from U. S. Securiti es and Exchange Commission Web Site: www. sec. gov

Major General Joseph Hooker in the Civil War

Major General Joseph Hooker in the Civil War Born November 13, 1814, at Hadley, MA, Joseph Hooker was the son of local store owner Joseph Hooker and Mary Seymour Hooker. Raised locally, his family came from old New England stock and his grandfather had served as a captain during the American Revolution. After receiving his early education at Hopkins Academy, he decided to pursue a military career. With the assistance of his mother and his teacher, Hooker was able to gain the attention of Representative George Grennell who provided an appointment to the United State Military Academy. Arriving at West Point in 1833, Hookers classmates included Braxton Bragg, Jubal A. Early, John Sedgwick, and John C. Pemberton. Advancing through the curriculum, he proved an average student and graduated four years later ranked 29th in a class of 50. Commissioned as a second lieutenant in the 1st US Artillery, he was sent to Florida to fight in the Second Seminole War. While there, the regiment took part in several minor engagements and had to endure challenges from the climate and environment. Mexico With the beginning of the Mexican-American War in 1846, Hooker was assigned to the staff of Brigadier General Zachary Taylor. Taking part in the invasion of northeast Mexico, he received a brevet promotion to captain for his performance at the Battle of Monterrey. Transferred to the army of Major General Winfield Scott, he took part in the siege of Veracruz and the campaign against Mexico City. Again serving as a staff officer, he consistently displayed coolness under fire. In the course of the advance, he received additional brevet promotions to major and lieutenant colonel. A handsome young officer, Hooker began to develop a reputation as a ladies man while in Mexico and was often referred to as the Handsome Captain by the locals. Between the Wars In the months after the war, Hooker had a falling out with Scott. This was the result of Hooker supporting Major General Gideon Pillow against Scott at the formers court-martial. The case saw Pillow accused of insubordination following refusal to revise exaggerated after-action reports and then sending letters to the New Orleans Delta. As Scott was the US Armys senior general, Hookers actions had long-term negative consequences for his career and he left the service in 1853. Settling in Sonoma, CA, he began working as a developer and farmer. Overseeing 550-acre farm, Hooker grew cordwood with limited success. Increasingly unhappy with these pursuits, Hooker turned to drinking and gambling. He also tried his hand at politics but was defeated in an attempt to run for the state legislature. Tired of civilian life, Hooker applied to Secretary of War John B. Floyd in 1858 and asked to be reinstated as a lieutenant colonel. This request was denied and his military activities were limited to a colonelcy in the California militia. An outlet for his military aspirations, he oversaw its first encampment in Yuba County. The Civil War Begins With the outbreak of the Civil War, Hooker found himself lacking the money to travel east. Staked by a friend, he made the trip and immediately offered his services to the Union. His initial efforts were rebuffed and he was forced to watch the First Battle of Bull Run as a spectator. In the wake of the defeat, he wrote an impassioned letter to President Abraham Lincoln and was appointed as a brigadier general of volunteers in August 1861. Quickly moving from brigade to division command, he aided Major General George B. McClellan in organizing the new Army of the Potomac. With the beginning of the Peninsula Campaign in early 1862, he commanded the 2nd Division, III Corps. Advancing up the Peninsula, Hookers division took part in the Siege of Yorktown in April and May. During the siege, he earned a reputation for looking after his men and seeing to their welfare. Performing well at the Battle of Williamsburg on May 5, Hooker was promoted to major general effective that date though he felt slighted by his superiors after action report.   Fighting Joe It was during his time on the Peninsula that Hooker earned the nickname Fighting Joe. Disliked by Hooker who thought it made him sound like a common bandit, the name was the result of a typographical error in a Northern newspaper. Despite the Union reverses during the Seven Days Battles in June and July, Hooker continued shine on the battlefield. Transferred north to Major General John Popes Army of Virginia, his men took part in the Union defeat at Second Manassas in late August. On September 6, he was given command of III Corps, which was redesignated I Corps six days later. As General Robert E. Lees Army of Northern Virginia moved north into Maryland, it was pursued by Union troops under McClellan. Hooker first led his corps in battle on September 14 when it fought well at South Mountain. Three days later, his men opened the fighting at the Battle of Antietam and engaged Confederate troops under Major General Thomas Stonewall Jackson. In the course of the fighting, Hooker was wounded in the foot and had to be taken from the field. Recovering from his wound, he returned to the army to find that Major General Ambrose Burnside had replaced McClellan. Given command of a Grand Division consisting of III and V Corps, his men took heavy losses that December at the Battle of Fredericksburg. Long a vocal critic of his superiors, Hooker relentlessly attacked Burnside in the press and in the wake of the latters failed Mud March in January 1863 these intensified. Though Burnside intended to remove his adversary, he was prevented from doing so when he himself was relieved by Lincoln on January 26. In Command To replace Burnside, Lincoln turned to Hooker due to his reputation for aggressive fighting and chose to overlook the generals history of outspokenness and hard living. Assuming command of the Army of the Potomac, Hooker worked tirelessly to improve the conditions for his men and improve morale. These were largely successful and he was well-liked by his soldiers. Hookers plan for the spring called for a large-scale cavalry raid to disrupt the Confederate supply lines while he took the army on a sweeping flanking march to strike Lees position at Fredericksburg in the rear. While the cavalry raid was largely a failure, Hooker succeeded in surprising Lee and gained an early advantage in the Battle of Chancellorsville. Though successful, Hooker began to lose his nerve as the battle continued and assumed an increasingly defensive posture. Taken in the flank by an audacious attack by Jackson on May 2, Hooker was forced back. The next day, at the height of the fighting, he was injured when the pillar he was leaning against was struck by a cannonball. Initially knocked unconscious, he was incapacitated most of the day but refused to cede command. Recovering, he was compelled to retreat back across the Rappahannock River. Having defeated Hooker, Lee began moving north to invade Pennsylvania. Directed to screen Washington and Baltimore, Hooker followed though he first suggested a strike on Richmond. Moving north, he got into a dispute over defensive arrangements at Harpers Ferry with Washington and impulsively offered his resignation in protest. Having increasingly lost confidence in Hooker, Lincoln accepted and appointed Major General George G. Meade to replace him. Meade would lead the army to victory at Gettysburg a few days later. Goes West In the wake of Gettysburg, Hooker was transferred west to the Army of the Cumberland along with the XI and XII Corps. Serving under Major General Ulysses S. Grant, he quickly regained his reputation as an effective commander at the Battle of Chattanooga. During these operations, his men won the Battle of Lookout Mountain on November 23 and took part in the larger fighting two days later. In April 1864, XI and XII Corps were consolidated into XX Corps under Hookers command. Serving in the Army of the Cumberland, XX Corps performed well during Major General William T. Shermans drive against Atlanta. On July 22, the commander of the Army of the Tennessee, Major General James McPherson, was killed at the Battle of Atlanta and replaced by Major General Oliver O. Howard. This incensed Hooker as he was senior and blamed Howard for the defeat at Chancellorsville. Appeals to Sherman were in vain and Hooker asked to be relieved. Departing Georgia, he was given command of the Northern Department for the remainder of the war. Later Life Following the war, Hooker remained in the army. He retired in 1868 as a major general after suffering a stroke that left him partially paralyzed. After spending much of his retired life around New York City, he died on October 31, 1879, while visiting Garden City, NY. He was buried at Spring Grove Cemetery in his wifes, Olivia Groesbeck, hometown of Cincinnati, OH. Though known for his hard drinking and wild lifestyle, the magnitude of Hookers personal escapades is a subject of much debate among his biographers.

Uniform Commercial Code, section 1-302 Research Paper

Uniform Commercial Code, section 1-302 - Research Paper Example This is because of the aspect that owing to the prevalence of stern laws and regulations, companies and individuals in the commercial business domain has not been able to work freely and ensure trade and business in the best possible manner. Furthermore, owing to the prevalence of diverse range of rules and regulations regarding business in various states of the US, there was an extreme lack of uniformity and balance in legal structure, which has one way or the other had hindered effective performance of the business units and traders (SBA, â€Å"Uniform Commercial Code†). In order to ensure efficacy and less complexity in the commercial business domain, the government of the nations has emerged with the proposal of formulating a common law and codes of regulations that can be used uniformly in every state of the US, especially in the domain of commercial business. The codes were first published in the year 1952 and where subject to severe criticism in the initial phases owing to some of its policies (Legal Information Institute, â€Å" § 3-312. Lost, Destroyed, Or Stolen Cashiers Check, Tellers Check, Or Certified Check.†). These set of codes were primarily developed with the intention to harmonize the legal structure of the US with regard to sales of goods and services in more than 50 states of the US. It helped in regulating and governing the commercial business sector of the country in the most efficient manner through developing flexible and simple policies that can be adopted commonly by all the states that are associated with commercia l business. The most vital objective of these set of codes is that it govern each and every transaction of the business units within the commercial trading, so that efficient results can be obtained in the eventual stages. With the presence of UCC in the scene, different states within the US have been able to work with utmost efficacy during intra-state business as that the

Heritage Essay Example | Topics and Well Written Essays - 1000 words

Heritage - Essay Example The repairs, alterations and exterior modifications protected the heritage values of the hall. This concept paper seeks to show the historical significance of Petone Labour Hall and the continued importance and identity to the community heritage despite its conversion into mainly a cinema hall. Under the severance, it is identified by the Map Number B5 on location 52 Bay Street, formally refered to as Petone Labour Hall and the legal description is Lot 70 DP 51.The building was constructed using bricks and reinforced with concrete. It comprises a large hall, a stage and a smaller lecture room located at the back. The Light House that is run in partnership with Upper Hut’s luxury 40-seat art house cinema has two theatres where unlike other theatres popcorn is prohibited (Leach et al n.pg). The special features in the Light house include the proposed insulation controls sound effects. The Light House is designed to screen movies that appeal to a larger and wider audience than those in the big chain multiplexes. Alongside the two theatres there are licensed coffee shops. The building was used mainly for entertainment purposes and now that it is a cinema hall, it does not mean it serves a different purpose. However, this preserved the building’s heritage value an d also restored its role as a community entertainment center (Leach and Moulis n.pg). The new face of the building has different accessibility levels from the ground, as well as, the ticketing area and the coffee shops. There are five cinemas access levels from the ground and in every level there are seats set aside for people with disabilities. For example, there are hearing loop for sound transmits directly to the hearing aid for individuals with hearing impairments. It also has an infrared system that consists of listening receiver and a transmitter. This feeds sound into the transmitter then to the individual

FIN 370 Week 3 Learning Team Assignment Essay Example for Free

FIN 370 Week 3 Learning Team Assignment Essay Learning Team: Current Market Conditions Competitive Analysis This paper will give a short history and descriptions of Apple’s I Pad minicomputer. It will also give factors that affect demand, supply, and equilibrium prices in the market. Issues that Apple faces that affect its competitiveness will also be addressed. Lastly, this paper will identify the long term profitability of the iPad including, price elasticity of demand, technological innovation, and cost structure. Steven Jobs and Steven Wozniak were friends in high school, which shared like interested in electronics. They designed what would become the Apple and on April 1, 1976, Apple Computer was born. This is an American based company located in California. Apple specializes in design advancing, and the sales electronics, computer software, and computers. Apple is accredited for some of the most popular products of the modern world of technology such as: iPod, iPhone, iPad, and iTunes. Apple has expanded its retail stores to fourteen countries worldwide with 408 retail store not to mention their online stores, Apple Store and iTunes. Apple’s value as of March 2013 is $415 million, and it is the largest most publicly traded companies. The iPad is a tablet designed minicomputer that was released in 2010 by Apple. This device has equipped with Wi-Fi and has a multi- touch screen. There are five different versions of this particular tablet. Each has the capability to play music, record videos, a camera function, browsing the web, e-mailing. Games, GPS navigation system, and social networking can also be downloaded to the device. A market is as a collection of consumers and retailers of a specific merchandise or service. Demand is the actual volume that consumers are prepared and able to obtain. Quantity necessitated is the demand at a specific amount and is symbolized as the demand curve. The supply of a product is the quantity that manufacturers are prepared an d capable to convey to the market the sale of  the product. The market can be analyzed by matching the supply and demand curve. Equilibrium is the connection of supply and demand curves. The equilibrium amount is the amount where the number demanded matches the number supplied. A change in price does not necessarily mean that the demand will change. It is more likely for the quantity demanded will affect the price. If the price is changed the curve will move along the demand curve. When the price is reduced the quantity demand will be increased. When the IPad was released, it was the only product in that market at that time. Therefore, at that time it absolutely controlled the tablet division. Some corporations tried to contend with Apple, but recognized their position just could not compete. The competition combated Apple by creating smaller tablet that is an unfamiliar place for Apple. This creation worked and caused Apple to lose sales. The competitors rapidly established their place in the market. Price elasticity of demand is an issue th at our organization, Apple faces that affects our competitiveness and long-term profitability with regards to the iPad. â€Å"Price elasticity of demand and supply tells us exactly how quantity responds to a change in price. As elasticity increases, quantity responds more to price changes. Demand or supply is elastic, if the percentage change in quantity is greater than the percentage change in price†(University Of Phoenix, 2010, pp. 154-157). After reviewing data, specifically targeted to the three types of iPads; their pricing, capabilities and memory storage, it was determined that if the price of the iPads increased; then the consumers may not purchase them (What Is An Apple Ipad’s Elasticity Of Demand?, 2012). The price elasticity of demand tells us that although apple is very technological innovative, but as it relates to price elasticity of demand; the quantity does not matter (all the changes, modifications, additions, advancements, etc.) consumers will still purchase the cheaper iPad (cost efficient) Apple should not invest in making more iPads. Consumer(s) can’t readily identify / understand the importance /significance of having more capabilities, memory, storage, etc. The consumer(s) would ultimately shop for and purchase the iPad that’s more conducive to their needs. Although apple has is very technological innovative, but as it relates to price elasticity of demand; the quantity does not matter (all the changes, modifications, additions, advancements, etc.) consumers will still purchase the cheaper iPad (cost efficient)  Technological innovation is an opportunity for our organization, (Apple) to face that affects our competitiveness and long-term profitability with regards to the iPad. Through technological innovation our organization will be able to make improvements to something that already exists; such as the Apple iPad. Is the improvement to something that already exists. Technological innovation will always have a huge impact on Apple Corporation. As it directly relates to the iPad, with the technological innovation, we are able to re-invest and re-invent the iPad. As with any product of this magnitude, the cost will increase, more features will be added, more storage, more variability, etc. As long as we are innovative and have a willingness to be creative we will consistently bring new items to the market that will steady intrigue the consumers and adapts to their technological needs. â€Å"Cost Structure (TC = FC + VC) is the costs of production, the identification of how costs associated with the production of a good or service are distributed throughout the process The cost structure consists of fixed costs, variable costs and total cost â€Å" (University Of Phoenix, 2010, pp. 283-285). According to Internal Factors: Costs (n.d.), When analyzing cost, the marketer will consider all costs needed to get the product to market including those associated with production, marketing, distribution and company administration (e.g., office expense). These costs can be divided into two main categories: fixed costs and variable costs†. Fixed costs are costs that are spent and cannot be recovered (rent, credit interest, maintenance costs, security and administrative expenses, often salary). The major factors affecting fixed costs are (1) Changes in business organization, (2) Changes in technology applied, (3) Sale of manufacturing equipment and (3) Decisions to undertake advertising activities, etc. Variable costs are costs that vary with production. Factors affecting variable costs, including productivity and others that change the supply of and demand for labor (internal factors), (1) Involve costs of items that are either components of the product (parts/packaging), (2) Directly associated with creating the product (electricity to run an assembly line), (3) Coupons and (4) Variable costs, especially for tangible products tend to decline as more units are produced. This is due to the producing company’s ability to pu rchase product components for lower prices since component suppliers often provide  discounted pricing for large quantity purchases (). Total cost the sum of all costs of inputs used by a firm in production TC = FC + VC Apple is one of the world’s most admired brands. Every year, as rumors about Apple’s products start to emerge web sites begin to speculate which suppliers are likely to win Apple’s business. Getting a contract from Apple can lift a company’s value by millions of dollars. On October 22 Apple released a variety of new hardware and software. Apple’s new iPad is clearly focusing on improving the iPad product profit margin, while also maintaining it strong market share. One of the ways Apple can maximize their profit is by reducing the price of the original iPad mini. Another recommendation that can maximize the profit for Apple is to also make radical improvements to the full-size iPad and the mini. Apple has four products in the iPad lineup. While Apple decided to keep the price of the iPad 2 at $399 Apple dropped the price of the IPad mini to $299. The newest iPad, the new full-size iPad Air is thinner and lighter than the previous full-size iPads and much more powerful. The new iPad Air will sell at $499, while the second new iPad tablet the iPad mini with Retina display will sale for $399. By Apple dropping the price on the iPad mini this move should help A pple maintain market share with it strong competition. Strong competitors like Google and Amazon have recently dropped the prices on their popular tablets. Android tablets such as Google and the Kindle Fire have been gaining on Apple over the past year with the lower prices and higher performance. The Kindle Fire HD sold for $139, this alone affected Apple’s revenue. The price decrease put Apple’s base iPad mini closer to the price of Google and Amazon’s top of the line tablets. Apple chose to drop the price of the original iPad mini tablets to maximize their profits with the competition. Overall by dropping the price, this will draw more individuals to the Apple iPad mini and increase Apple’s marginal revenues and profitability. This will keep Apple’s market share in competition with Google and Amazon without sacrificing too much profitability. Although, there are several competitors in this market; such as The Kindle Fire, The Windows Tablet, Galaxy Table, etc. none are able to uphold the standards that the iPad will carry. With all of our advancements in technology, research, investments, etc. we continue to be in high demand. If our corporation continues to be technological innovative and productive; then we will continue to grow and  c onsistently re-invent. We will be more profitable, growing and will remain cost efficient; when it comes to manufacturing and producing the iPad. Based on the current market conditions, our competitive market analysis concluded that the Apple iPad will be an extremely productive and very successful. References: Duhigg, C., Barboza, D. (2012, January 25). In, China, Human Cost Are Built Into an IPad, p. The iEconomy. Internal Factors: Costs . (n.d.). Retrieved from http://www.knowthis.com/pricing-decisions/internal- factors-costs Reisinger, D. (2013, October 22). IPad 2 Survives iPad Air, Still cost $399. CNET, p. . University Of Phoenix. (2010). Economics, Eight Edition. Retrieved from University Of Phoenix, ECO365 website. What is an Apple iPad’s Elasticity of Demand?. (2012). Retrieved from http://applecoeconomics.wordpress.com/2012/05/17/what-is-an-apple-ipads-elasticity-of-demand-9/

High School Curriculum :: Education Argumentative Persuasive Papers

High School Curriculum When reviewing the literature regarding the past, present and future of educational curriculum, several main points seem apparent, namely that curriculum is cyclical, that a dilemma or paradox exists, and that curriculum must be looked at with a sensitive view. According to Lashway (1999) educators once saw educational reform as cyclical. Every ten years or so one could expect a public outburst followed by frantic efforts to mend a broken system. However, in the last twenty years there seems to have been a perpetual reform. Looking to the past it seems that curriculum became diluted. Schools offered many electives; schools even watered down the curriculum hoping to â€Å"keep† students (which was later found to only compound the problem) (Mclaughlin 1990). Curriculum resembled a lawn sprinkler covering a lot of area yet having very little force. In the 1980’s a report called â€Å"A Nation At Risk† stated that American children had fallen behind in such subjects as math and science. Thus came the advent of education’s increased focus on literacy and numeracy, accountability and academic standards. These high standards, according to Dumas (2000), are the most significant trend in schools today. These new standards seem to be focusing more on both accountability and back to basics. As a math teacher I can be delighted by this focus. However, as a potential administrator, I realize this is too myopic a view. Indeed these standards have created a dilemma -- a conundrum -- a paradox. Back to basics? BUT these basics must be taught differently, by stressing higher level thinking and life/work appreciation. Additionally, all children must be taught, be they rich, poor, learning disabled, foreign speakers etc. Cut frills but be creative Do not forget educating the â€Å"whole† child. Do well on standardized test while remembering and accounting for fewer standardized kids. Be literate and professional but as pointed out in numerous articles, care, and be a good moral person. Additionally include character education for students. This has led some educators to express reservations about these current trends, mostly because of fears that reform will be driven by conformity to policy mandates rather than the educational needs of children. John Goodlad (1999) observes, â€Å"The language of school reform virtually eschews reference to the measuring of self, civility, civic-mindedness, democratic character and participation in the whole of the human conservation.

A Case Study: Employee Behavior

The MBA Toolbox defines influencing as, â€Å"changing another person’s attitudes without using force or authority† (p. 1). When force or authority is used the implication is that the influence is unethical. Influence is achieved ethically by engendering trust. For managers and executives influencing behavior should be thought of as an ongoing, two-way, process. Jeanne Lewis of Staples, Inc. was able to ethically influence her organization by adapting her own style and by listening to and learning from her employees at all levels of the organization.It is impossible to institute effective change within an organization without being well-connected to the organization itself. The Harvard case study about the career of Jeanne Lewis shows that it is possible to change a corporation through interpersonal relationships, dialogue and patience. The Company Despite the ill-fated merger with Office Depot in 1997, Staples Inc. was a company that exhibited a track record of consist ent growth by the time Jeanne Lewis was hired into the marketing department. Strong leadership from the top had characterized Staples rise to prominence.Despite Staples’ track record of success, Jeanne Lewis sensed the need for change within the organization. As she moved through various positions in the company she only became more convinced of this. If Staples was going to meet its’ aggressive goals a more integrative organizational approach was needed. But how could she put her ideas forward? Upon Todd Krasnow’s exit, Lewis would be the new leader. Krasnow was universally respected, and any change from his philosophy could meet with resistance. Promoting ChangeEthical and effective change within an organization is a function of trust. Jeanne Lewis understood this. She also saw influencing change as a process. Gaining influence by dishonest means could have been done in an instant, but Lewis knew this would benefit no one in the long run. Lewis influenced peop le first by being open and honest, and second by putting herself in the shoes of her employees. When the time for change came, they were ready to go along with her because they trusted her commitment to them and the company.Jeanne Lewis did not try to propose significant organizational change as soon as she had the idea. She paved the way for change over a number of years. She learned every detail she could about the operation of the company, and became well liked and respected. One co-worker in Suesse’s case study Jeanne Lewis at Staples, Inc. , describes Lewis this way: Jeanne’s charm could be disarming. She worked really hard and her personality motivated you. She tended to manage tightly at first then loosened the reins. She challenged us a lot and invited us tochallenge each other. (p. 4) Jeanne’s personality and open nature engendered trust among those who worked with her. But it was also clear to everyone that she knew the business, and could succeed in a ny position within it. This feeling was not earned overnight. Lewis had strived to learn the details others might not have. Another co-worker describes her this way: I think she was able to influence people and get respect because she had great insight, and she combined it with a great natural personality. (Suesse, p.5) Conclusions The MBA toolbox defines influence in practical terms this way: †¦to influence you have to prove to other people that accepting your proposal helps them to solve their problems or achieve their objectives. (p. 1) This simple definition masks a complex, and very human, process. Influence can be achieved in ethical or unethical, honest or dishonest, ways. The ramifications of unethical influence can extend far beyond what is expected. The recent corporate scandals show the destruction that can take place.The ethical and financial downfall likely started as the result of one person exerting influence, unethically, over another. The case study of Jeanne L ewis shows the value of trust within an organization. Trust comes from ethical behavior. Gregory Perry in An exploration of Factors Influencing Ethical and Unethical Behavior in Negotiations, highlights this factor: Trust between parties is viewed as an integral- if not central feature of the effective and productive work relationships†¦ Highly ethical behavior can build relationships and reducetransaction costs between parties. (p. 2) Influencing an organization by ethical means takes more time than doing it unethically. It is a process of gaining trust similar to that in any relationship. Jeanne Lewis influenced her organization ethically by gaining the knowledge to know how her changes would affect others, remaining open to suggestion and gaining trust. Comparing the experience of Jeanne Lewis at Staples to other companies rife with unethical behavior, however, shows that the effort is well worth it for everyone involved.Sources DuBrin, Andrew. (2003). Leadership- Research F indings, Practice and Skills (4th Ed. ). New York: Houghton Mifflin. MBA Toolbox. (2006). Chapter 2: Influencing Persuading. Retrieved 9/27/2006 from: http://www. mbatoolbox. org/stories/storyReaders$12 Perry, Gregory M. (2005). An Exploration of Factors Influencing Ethical and Unethical Behavior in Negotiations. Journal of Agricultural and Applied Economics; Apr ’05. Suesse, Jennifer. (2000). Jeanne Lewis at Staples, Inc. (A) (Abridged). Boston: Harvard Business School.

Behavior: Sociology and Psychological Core Essay

1. How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products? One company that has maintained its dominance over time is Unilever. The company make used of their understanding of internal processes which are a series of changes that occur within the individual, which includes the psychological processes: motivation, perception, attitude and knowledge. They market their products to get more customers by explaining to them how and why they should use a product in order to make their lives better and also to make them feeling good about doing that action and this one, is a part of knowledge in the psychological core. They also try to make the use of the product in easier way and to fit with the environmental issues which is a part of attitude in the psychological core. 2. Which of the four external processes in the consumer’s culture do you think have been the most important to the success of Dove’s Campaign for Real Beauty? Why? The four external processes in the consumer’s culture are religion, ethnicity, reference groups, and social class. For me, the most important external process in the consumer’s culture to the success of Dove’s Campaign for Real Beauty is the ethnicity. It is the fact or state of belonging to a social group that has a common national or cultural tradition. Dove’s Campaign aims to touch customers by telling them that there is no norms for beauty, every women is beautiful with her own features. They set up this campaign without any categories of women in order to reach women of all ages, races, or sizes. The idea was to target all kinds of consumers as possible. The campaign worked out very well because consumers recognized themselves in the ads. 3. Do you agree with Unilever’s decision to link its brands with efforts to encourage healthy and environmentally sustainability behaviors? Explain your answer. Definitely, yes I agree with Unilever’s decision to link its brands with efforts to encourage healthy and environmentally sustainability behavior because it is another way to catch more customers and spread a good image of the organization. It also shows that Unilever really care with the customer’s health. Unilever not just only sell products but they also assured that the consumers will fit and satisfied with their products. And it will be a best way for them to keep their customers, as well as to build loyalty.

Criminal Profiling in Court

Criminal Profiling in Court Free Online Research Papers All societies in the world are troubled by crime everyday. The general public has become very fascinated by criminals and fearful of criminal behavior. In the fight against crime, criminal profiling has been developed to aid the FBI in the capture of criminals. At the heart of criminal profiling is a combination of psychological principles and crime scene analysis. In combining both the psychological principles and crime scene analysis, it is possible to identify the likely characteristics of a perpetrator. Although this technique is very helpful, there appears to be many contradictions and disagreements when it comes to the two types of criminal profiling. The two types of criminal profiling, inductive and deductive, are very different in many ways. The most commonly used type of criminal profiling would be deductive, due to the fact that it requires an individual to have a specialized education and training in the field at question. Criminal Profiling in Court Criminal profiling is a general term that describes any process of inferring distinctive personality characteristics of individuals responsible for committing criminal acts from physical and/or behavioral evidence. The FBI defines criminal investigative analysis as an investigative process that identifies the major personality and behavioral characteristics of the offender based on the crimes he or she has committed. Profiles are known to work best when the offender displays obvious psychopathology, such as sadistic torture, postmortem mutilation or pedophilia. A profile can offer helpful information that includes the offender’s general age range, racial identity, ideas about the modus operandi, estimates about living situation, education level, travel patterns, the possibility of a criminal or psychiatric record, and probable psychological traits. When criminal profilers examine materials in the trial phase of a case, they are forensic examiners whether they care to be or no t. The duties are profiler include, but are not limited to evaluating the criminal act itself, evaluating the specifics of the crime scene, analyzing the victim, evaluating the preliminary police reports, evaluating the medical examiner’s autopsy report, developing the profile with critical offender characteristics and investigating suggestions on the construction of the profile. In completing these duties, there are two types of profiling one could follow. The most common and useful form of profiling is known as deductive profiling. Deductive profiling concerns itself with the particular behavioral evidence of a case as the physical evidence has established it. The process of interpreting forensic evidence, including such inputs as crime scene photos, autopsy reports/photos, and a thorough study of individual offender victimology. Deductive profiling is deduced from the careful forensic examination and behavioral reconstruction of a single offender’s crime scene. There are many advantages of using deductive profiling as opposed to inductive profiling. Deductive profiling requires specialized education and training in forensic science, crime reconstruction, and wound pattern analysis. Because it thoroughly explores victimology and the nature of the interaction between the victim(s), crime scene(s), and the offender, it can very pointedly demonstrate an individual offender’s motivations and in even the most bizarre senseless offenses. One major advantage of deductive profiling is that is examines behaviors of individual offenders as they occur over time. By examining the behaviors over time, it allows for change and growth to arrive and the analysis is recompiled back into the criminal profile. Along with the advantages are the disadvantages of deductive profiling. It is not a quick fix or a cure all. The technique requires a great deal of effort and multidisciplinary skill on the part of each member of the investigative team. The process of deductive profiling is extremely emotionally exhausting and it cannot point out a specific known individual and say with confidence that they are likely responsible for a certain crime or series of crimes unless that offender’s unique signature is known and already established. Many people have assumptions about deductive profiling in that the offender acts without motivation. Profilers using deductive profiling believe that all human behavior develops uniquely, over time, in response to environmental and biological factors. In believing that, profilers also feel that some offenders have unique motivations and/or behaviors that should be individuated from other similar offenders. One example of deductive profiling as follows: the body of a female victim is found nude in a remote forest location with four shallow, careful incisions on the chest and cutting across the nipples. The victim’s genital areas have all been removed with a sharp instrument and petechia are evident in the eyes, neck, and face. No clothing or blood is found at the crime scene. The victim bears ligature furrows around her wrists with abraded contusions, but no ligature is present. There are fresh tire impressions found in the mud, approximately twenty yards from where the body is located. Involving that case, the established deductive profile would conclude: The offender in this particular offense bound the victim to restrain her while she was still aliv e, indicated by the abrasions around her wrists associated with struggling. The offender removed the ligature before disposing of the body, indicated by the fact that no ligature was found at the crime scene. The victim was likely asphyxiated with a material ligature about the neck, indicated by the pattern compression and the petechia. The location where the body was found is a disposal site and not the actual location of the offense, indicated by the fact that no blood was present at this location. The offender has a vehicle consistent with the tire impressions and is mobile. All of these details together indicate a competent, intelligent offender whom is likely able to sustain employment, and is likely a sexual sadist. This is deductively suggested by the vehicle, the use of secondary scene to dispose of the body to avoid transfer evidence, the removal of the victim’s clothing, and the deliberate cutting of the victim’s nipples to cause pain but not seriously injure. Inductive profiling is also known as statistical profiles and are nothing more than weakly supported generalizations that have little or rational bearing on the issues before the court. It is a very easy tool to use and does not require any specialized forensic knowledge, education or training in the study of criminal behavior. Inductive profiles can be assembled in a short period of time without any great effort or ability. Although it is not the most reliable for all situations, inductive profiling can be useful for thoroughly establishing MO behavior, as well as offender signature. There are many disadvantages of inductive profiling, which is why many agencies don’t use it. The information is generalized from limited population samples and not specifically related to any case. The profiles are averaged from limited data and collected only from known, apprehended off enders. The inductive profile does not fully or accurately take into account current offenders who are at large, or the criminals who are successfully continuing to avoid detection by law enforcement. With so many disadvantages comes many assumptions about inductive profiling. Many profilers using this technique assume that small groups of known offenders who commit the same types of crimes as unknown offenders have commonly shared individual characteristics that can be accurately generalized back to initially similar individual unknown offenders. Another assumption associated with inductive profiling is that offenders who have committed crimes in the past are culturally similar to current offenders, being influence by at least similar environmental conditions and existing with the same general and sometimes specific motivations. One example of inductive profiling is as follows: eighty percent of known serial killers that attack college students in parking lots are white makes age twenty-thirty five years old who live with their mothers and drive Volkswagen Bugs. The offender has attacked at least three female college students on separate occasions; the offender has attacked all three victims in parking lots. The inductive profile concludes that the offender, who is park of this large group who fits â€Å"serial killers† is a white male, age twenty- thirty five, lives with his mother and drives a Volkswagen Bug. The profile is formed to show basically all statistical information. In using both types of profiling there are problems that arise from both of them. Some profilers have ignorance about the nature of criminal profiling and physical evidence in general. The lack of restraint with which many criminal profilers give their opinions instead of facts. An early case study involving Richard Trenton Chase, also know n as the â€Å"Vampire of Sacramento†, was quickly identified and apprehended with the help of a psychological profile in 1978. Mr. Chase had murdered a woman in her home, eviscerating her and drinking her blood. The crime was so brutal that the FBI was called in and gave the profilers a chance to show what they were worth. Agents Robert Ressler and Russ Vorpagel developed independent profiles that helped to catch Mr. Chase. His arrest stopped a string of murders, that apparently from marks on his calendar were to include forty-four victims in the same year. Without the technique of criminal profiling, no one is sure whether or not Mr. Chase would have been apprehended. Conclusion Although many people in today’s society can watch television and see shows that involve criminal profiling, it can be a huge misunderstanding of what profiling can truly achieve. Criminal profilers operating in the sensitive area of criminal investigations receive greater public attention and therefore, will have to display caution in the conclusions they draw in a case. A lack of clarity remains between the differing profiling fractions in relation to the application of the technique in criminal investigations. It is always important to recognize that the results of the profiling process are only as competent as the original investigative efforts and processes which provide, or in many cases fail to provide, the physical evidence fro which criminal behavior is reconstructed. Research Papers on Criminal Profiling in CourtThe Relationship Between Delinquency and Drug UseCapital PunishmentThe Effects of Illegal ImmigrationUnreasonable Searches and SeizuresEffects of Television Violence on ChildrenThree Concepts of PsychodynamicPETSTEL analysis of IndiaIncorporating Risk and Uncertainty Factor in CapitalArguments for Physician-Assisted Suicide (PAS)Honest Iagos Truth through Deception

Evolution of Eye Color in Humans

Evolution of Eye Color in Humans The earliest human ancestors are believed to have come from the continent of Africa. As primates adapted and then branched off into many different species on the tree of life, the lineage that eventually became our modern day human beings appeared. Since the equator cuts directly through the continent of Africa, the countries there receive almost direct sunlight all year long. This direct sunlight, with ultraviolet rays, and the warm temperatures it brings pressure for the natural selection of dark skin color. Pigments, like melanin in the skin, protect against these harmful rays of the sun. This kept individuals with darker skin alive longer and they would reproduce and pass down the dark-skinned genes to their offspring. Genetic Basis of Eye Color The main gene that controls eye color is relatively closely linked to the genes that cause skin color. It is believed that the ancient human ancestors all had dark brown or nearly black colored eyes and very dark hair (which is also controlled by linked genes to eye color and skin color). Even though brown eyes are still considered mostly dominant overall eye colors, there are several different eye colors readily seen now in the global population of human beings. So where did all of these eye colors come from? While evidence is still being collected, most scientists agree that the natural selection for the lighter eye colors is linked to the relaxation of selection for the darker skin tones. As human ancestors began to migrate to various places around the world, the pressure for selection of dark skin color was not as intense. Particularly unnecessary to human ancestors that settled in what are now the Western European nations, selection for dark skin and dark eyes was no longer necessary for survival. These much higher latitudes afforded different seasons and no direct sunlight like near the equator on the continent of Africa. Since the selection pressure was no longer as intense, genes were more likely to mutate. Eye color is a bit complex when talking about genetics. The color of human eyes is not dictated by a single gene like many of the other traits. It is instead considered a polygenic trait, meaning there are several different genes on various chromosomes that carry information about what eye color an individual should possess. These genes, when expressed, then blend together to make various shades of different colors. Relaxed selection for dark eye color also allowed more mutations to take hold. This created even more alleles available to combine together in the gene pool to create different eye colors. Individuals who can trace their ancestors to Western European countries generally have a lighter skin color and lighter eye color than those from other parts of the world. Some of these individuals also have shown parts of their DNA that were very similar to those of the long-extinct Neanderthal lineage. Neanderthals were thought to have lighter hair and eye colors than their Homo sapien cousins. The Continuing of Evolution New eye colors could possibly continue to evolve as mutations build up over time. Also, as individuals of various shades of eye colors breed with one another, the blending of those polygenic traits may also result in the emergence of new shades of eye color. Sexual selection may also explain some of the different eye colors that have popped up over time. Mating, in humans, tends to be non-random and as a species, we are able to choose our mates based on desirable characteristics. Some individuals may find one eye color much more appealing over another and choose a mate with that color of eyes. Then, those genes are passed down to their offspring and continue to be available in the gene pool.

Economy recession Assignment Example | Topics and Well Written Essays - 250 words

Economy recession - Assignment Example The former was achieved by formulating monetary policies which included lowered interest rates (as low as 0%), heavy purchase of Treasury bonds and mortgage securities and liquefaction of credit for financial markets and institutions. The deposit insurance limits for financial institutions were increased and comprehensive stress tests were conducted to ensure the stability of the existing institutions. TARP (Troubled Assets Relief Program) was launched in 2008 to navigate finances back into the banking institutions (Blinder and Zandi, 2010). These efforts ensured that the existing institutions were strengthened to face dire circumstances and that the financial system of the country was saved from its looming demise. Attempts were also directed towards the control of recession through policies. Several middle and lower class tax payers were granted with rebates, ARRA (American Recovery and Reinvestment Act) was passed and several small stimulus measures were inducted. The deteriorating condition of the housing sector was rescued by reducing mortgage rates, providing of legal and larger loans, granting tax credits for homebuyers and through the bail-out services of TARP. The auto industry was also saved largely by TARP funds which revived the three major auto companies of US and the world (Blinder and Zandi, 2010). Even though the federal budget was highly strained in process, a recovery in the economic downfall and a change of course towards economic growth was achieved. It took two administrations, the Federal Reserve and the Congress to pull US out of its deteriorating economic conditions (Blinder and Zandi, 2010). Their policies are highly criticized as these had exerted immense strain on the Federal Reserve and the US Budget. Nevertheless, it is highly possible that the US economy would have been largely demolished if such aggressive actions were not

Administrator challenges Essay Example | Topics and Well Written Essays - 750 words

Administrator challenges - Essay Example Discipline is a single word but it has lot of meanings i.e. order, control, arrangement and organization. It is a continuous process of training and educating ourselves to live under control of certain rules and regulations Gondal (1999). According to a poet (1976), life is the combination of a few elements under some ‘discipline’, and death is the indiscipline among these elements. Men live in a society which is governed by certain laws to keep the individuals in discipline. If the discipline is not maintained properly, the result will be chaos, anarchy, disturbance, and ultimately ruin. Thus a society can function peacefully only if its individuals are disciplined. Even an individual can’t make progress in life if he does not discipline himself. Law-breakers and undisciplined persons bring ruin not only to themselves but also to society Wallace (1987). The primary origin for any criminal justice system is the law of the society, and it plays an important role in a democratic society. The course of growth of law in a democratic society makes sure an evaluation of community permission for the law through approval expressed by the elected government. The whole criminal justice system in a country, thus, moves around the laws those are passed by the Union Parliament and State Legislatures. Police department comes at the phase as the main law enforcement authority available to the State. Being a police commissioner, it is my responsibility to administrate and control the discipline in the department. I faced lot of problems in this occupation. As the role of police in keeping public order have even greater restrictions especially in a democracy. Preservation of order involves a certain evaluations of peace and avoidance of violence of any kind. The typical features of the existing social structure in many countries are, inter-group disagreements on description of religions, language, caste,

STOCK EVALUATION Assignment Example | Topics and Well Written Essays - 1500 words

STOCK EVALUATION - Assignment Example The company’s stocks are traded at New York Stock Exchange and it also forms one of the companies in Dow Jones Industrial Average, and the S&P 500. The company’s total revenue for the year 2011 was over USD 67.41 billon with a net operating income and net income of USD 12.75 billion and USD 11 billion respectively. Its total asset and equity for the year 2011 was USD 189 billion and USD 81.19 billion respectively. Between the year 2000 and 2011, the company has regularly paid dividends to its shareholders, quarterly, with Average dividend of 0.19, Maximum dividend of 0.32, and Minimum dividend of 0.09. Economic Analysis The State of Overall Economy The economic analysis of a business comprises of analyzing not only the fundamentals of the business, but the overall Macro-economic as well as Micro-economic factors. It is also known as the top down approach because a stock analyst observes the macro and micro economic variable like, GDP, inflation rate, Repo rates, Interes t rates, consumer spending, various indices, political and economic stability, government policies, competitors, industry performance, etc. to judge the overall state of business, by analyzing first the Macro factors and then the micro factors – industry and competitors and then the company. ... It has direct impact on the consumer borrowing and lending. So, the lower rates encourages more borrowing and consequently creating more jobs and leading to economic growth. Consumer spending – It depends on the fiscal budget prepared by the government every year. The budget allocated to each sector of economy determines the retail prices, which is higher than wholesale prices. Thus, consumers will be encouraged to spend more when retail prices for the goods and services are lower. Higher spending will create more demand and more jobs that will expand the growth of economy and increase the GDP. Inflation – It is condition when the overall prices goods and services increases due to various reasons including demand-supply mismatch, increased government spending, etc. High inflation rates reduce the real value of money and hence low inflation rates are favorable for economic prosperity. Industry Analysis Nature of Industry The nature of the pharmaceutical industry is that this industry develops or produces and markets generic or branded drugs with the license for the use in various medicines. The most important part of this industry is the Drug License Authority that clears drug licenses of the companies belonging to the industry and the drug patenting. The regulations regarding testing, efficiency, patents, marketing of drugs is guided by the Food and Drug Administration in the United States. Major Competitors Some of the major players in the industry are GlaxoSmithKline, Pfizer, Abbott Laboratories, and Eli Lilly. According to a study conducted in 2008, Pfizer topped the list of pharmaceutical companies all over the world and emerged as the market leader. It was followed by Novartis from Switzerland and

Coca Colas Strategic Management Process

Coca Colas Strategic Management Process In 1886, John Pemberton was able to make replacement product of alcohol by adding CO2 with sugar and other components such as caffeine and cocaine named the mixture Coca-Cola. He may have been inspired by the formidable success of Vin Mariani, a European coca wine. At the beginning, they consider it as a medicine to relieve headaches and gain energy. They were believed that carbonated water is good for health so the first sales were at Jacobs Pharmacy in Atlanta, Georgia. In 1888 Coca Cola drinks were sold by three different companies. But John Pemberton died in 1888 without realizing the success of the beverage he had created. Atlanta businessman Asa Griggs Candler secured rights to the business for a total of $2,300. Candler would become the Companys first president, and the first to bring real vision to the business and the brand. (Atlanta Beginning, 2006-2011) Asa G. Candler was a salesman and he was the one who put a good marketing strategy for introducing the product to the people by distributing apothecaries with clocks, urns, calendars and apothecary scales bearing the Coca-Cola brand. So the people were able to see it everywhere and that will attract them to buy Coca-Cola drinks. In 1895, Candler had built the first Coca-Cola factories in Chicago, Dallas and Los Angeles. (Atlanta Beginning, 2006-2011) In 1900, the company started to sell their product outside the country to England then they sold it in Canada and Mexico. In 1916, the product arrived to France, Jamaica, Germany and Cuba. In addition to that, the first factory for Coca-Cola Bottling in the Middle East was in 1944 in Egypt. Furthermore, there were many factories opened in the mid-20th century such as Iraq and Saudi Arabia to produce Coca Cola drinks. (Coca-Cola Offical Website, 2012) Industry, Segment, and Type of Products Coca-Cola is a global leader in the beverage industry; nowadays Coca-Cola Company provides more than 500 brands including soft drinks, fruit juices, sport drinks and other beverages in over 200 countries or regions and serves over 1.7 billion servings each day. Coca-Cola drink consists of: Carbonated water Sugar Caffeine Phosphoric acid Caramel color Natural flavorings The original copy of the formula which considers a secret formula for the drink held in safety box in SunTrust bank in Atlanta. Coca-Cola drink contains material that only produced in the main Atlanta factories Georgia, United States. Then the company distributes it to other Coca-Cola factories around the world. (Coca-Cola Offical Website, 2012) The target market for the Coca-Cola is all age group especially male and female teenagers, it is sold all around so that everyone can buy it and drink it. Furthermore, we could find on their TV advertisement that they target families to choose Coca-Cola drink as favorite family drink. Locations of operated company The Coca-Cola Company headquarters are in Atlanta, Georgia, and the United States. In addition, Coca-Cola Company has rights to operate across Europe which means they have rights to operate in 24 European countries. They sell their products in 200 countries all over the world. In other words, Coca-Cola Company is served all over the world (locations, 2009). Company Mission Their Roadmap starts with their mission which is enduring; it declares their purpose as a company and serves as the standard against which we weigh our actions and decisions: To refresh the world To inspire moments of optimism and happiness To create value and make a difference. (coca cola, 2012) Macro-environment (PEST) Analysis PEST Analysis PEST analysis identifies the changes in the market that occur because of the economical, political, technological and social factors. Political analysis: The Non alcoholic beverages such as Coca Cola are under the Food and Drug Administration. In terms of the regulations, the government controls over manufacturing procedure of the products. There are some factors that affect the operations of Coca Cola such as the changes in the laws and regulations (taxation requirements), accounting standards and environmental laws. Moreover, changes in the non alcoholic business era like pricing policy and competitive product pressures and ability to maintain sales in worldwide market compare to its competitors. Political conditions in international markets like governmental changes, civil conflict and restrictions on the ability to relocate the capital across borders. Its ability to enter developing market depends on political and economic conditions and their ability to form strategic business alliances with local bottlers effectively and to improve their distribution networks, production amenities, sales technology and equipm ent. So in some countries coca cola has problem in business expansion due to government regulation. (political and technological analysis) Economic analysis: Economic analysis examines the world, national and local economy impact. The recession that was in 2001 has impacted the operations of many companies, however, due to the aggressive actions of the US economy it returned to grow positively in 2002. The rise in the rate of interest also depressing business and it causes lower spending levels and redundancies. Because of the global recession, Coca Cola can borrow the capital and invest in the other products easily due to lowered interest rate. In addition, it can borrow to advance its research for new technology and products. Researching of the new products is cost effective and the company can sell its products at lower price so that its customers would buy more Coca Cola products at lower price. (Sociological and Economic analysis) Sociological analysis: It analyzes the ways how the changes in society affect organization such as changing in attitudes and lifestyles of the market (Sociological and Economic analysis). Most of US citizen are practicing healthier lifestyles. This has affected non alcoholic beverages industry mostly. Customers are switched to diet colas like Coca Cola Zero or light and bottled water instead of beer and alcoholic beverages. Time management has also increase and it is 43% approximately of all households. The need of bottled water and other healthy products are important in the day to day life. Middle aged customers are more concerned with their nutrition. This will continuously affects non alcoholic beverages industry by increasing overall demand and in healthier beverages also. Technological analysis: Many factors influence the actual results of the company to vary from the expected results such as the efficiency of promotional programs, marketing and advertising of company. The new technology like internet and television use incomparable effects for advertising and this makes products more attractive. In the past, entrance of plastic bottles and cans have increase sale volume of company because plastic bottles are easier to carry and can dispose them once they has been used. The technology is advancing continuously by the entrance of new machineries. Due to this, the production volume of Coca Cola has increase sharply in last few years. In Britain, Coca Cola enterprises have six factories those who are using modern equipment to ensure the top product quality (political and technological analysis). Industry Five Forces Analysis Porters Model Michael Porter, belonging to the Harvard Business School, introduced a business plan for industry analysis in the year 1979 known as Portes Five Forces. It essentially measures the competitiveness of the market with the sole aim to help the enterprises augment profit and enlarge their markets. The five forces can be used to determine the nature of the competition in the industry. In industry i.e. Coca Cola and the conclusion from the same is used to determine the nature of competition in this particular industry. The Porters Five Forces include: Threat of new entrants and potential competitors: It has been observed that in the beverage industry the entry barriers are relatively low. One can see the frequent emergence of new brands in the market which are usually priced at a rate which is lower in price as compared to Coke products. However, it cannot be denied that now Coca Cola is not seen as a mere beverage but as a brand. Owing to this very reason it cannot be ruled out that it has loyal customers who are unlikely to try any other beverage brand and quit drinking Coke. It is also worth noting that Coca Cola has a very significant market share for a long time. Threat of Substitutes: It cannot be denied that there are a number of other sodas and energy drinks in the market apart from Coke. But the threat against Coke is low. Firstly, due to the brand loyalty. Secondly, due to the fact that Coca Cola has such a market reputation where it has been successfully differentiating its products remarkably. Bargaining power of buyers: The third which pertains to the bargaining power of the buyer can be rated as low. It has been seen that the individual has no pressure on Coca Cola. Fountain sales, sales through vending machines, supermarkets, large scale retail sales and the convenience stores attached to the gas stations serve as the main channels of distribution. Pepsi, the main competitor is also priced almost the same as Coke itself. It has been however observed that the vending machines, convenience stores and supermarkets given to the fact that they have not many alternatives, have low bargaining power. It should also be pointed out here that given to the fact that people now are realizing the adverse impacts of the carbonated drink on health, they tend to turn towards fruit juices instead of carbonated drinks. Bargaining power of the Suppliers: The fourth which pertains to the bargaining power with the suppliers can be again rated as low. Coca Cola is primarily concerned with the task of supplying either fructose or sucrose and undertakes the bottling work. However, in countries like US Coca Cola buys high fructose corn syrup as its ingredient. As a matter of fact any supplier would not be willing to lose a huge customer like Coca Cola. Business Rivalry or rivalry among the existing firms: The market is essentially shared by Pepsi and Coca Cola which are always striving for international presence. It is seen that both the brands commit heavily to sponsoring outdoor festivals. Given to the fact that Coca Cola has a longer history, it resorts more to the classical way of advertising in comparison to its rival Pepsi which basically tries to captivate the attention of the younger generation by using Pop Stars as brand ambassadors. (Wright, 1999) Lifecycle Stage Coca-Cola has been constantly developing despite of their unrevealed formula that has not changed over the years, which has also been a huge success in maintaining their brand as a number one position. Industries evolve structurally as well as in terms of overall size over time. However, profits do vary throughout the lifecycle. The competitive forces that shape the business keep changing throughout the lifecycle. Hence several stages in the lifecycle of an industry are as follows: Embryonic Stage: In this stage where the industry is in its nascent stage faces minimal competition as there are few competitors and no threat from the substitutes due to the fact that the industry is new. Growth Stage: In this phase, the number of competitors increases. However, the rivalry between the firms is kept in check given to the fact that demand outstrips capacity of growth. This phase is often associated with profitability. Shakeout Stage: In this phase, economies of scale are achieved and due to large-scale consolidation barriers to entry become very high. Maturity Stage: In this phase, the focus is not on the growth, however, some competition from the late entrants become apparent. The power of buyer increases while the power of suppliers declines because now the capacity either matches or exceeds demand. Decline: In this phase, one can see increase in the power of buyer in sharp contrast to that of the supplier as capacity exceeds the supply. Hence, it can be said that this phase does pose new challenges. It is in this stage that we can see an eventual decline in the rivalry of the firms as the weakest of the competitors tend to withdraw from the industry. (Niemann, Tichkiewitch, Westkà ¤mper, 2009) Current Lifecycle Stage Currently Coca-Cola is under the maturity stage due to the solidity and capability of keeping a large and loyal group of stable customers. This stage is lasting longer than all other stages when it comes to western countries like the United States and Europe; considering Asia however, it is still in the growth stage. ( Coca-Cola Case Study) During the maturity stage, products usually go through a slowdown in sales growth which can affect cost management, product differentiation and marketing in the industry. Therefore, management has to pay attention to products in order to keep the percentage of sales growing, not forgetting the market share is the source of profitability. Description: http://image.slidesharecdn.com/49045118-project-of-coca-cola-110406035123-phpapp01/95/slide-28-728.jpg?1302079914 A way to extend its lifecycle being away from declining is to keep developing the product and/or the brand to make it more accessible based on consumer needs, by following some helpful strategies: Have a constant change in designs of both cans and bottles, for example: colorful cans and labels for bottles with tags on for festive occasions to make them more attractive. Produce smaller sizes of bottles and cans with lower calorie and sugar for kids. When buying packs of coke, they would come with a nice case to carry them easily everywhere. Produce Coke drinks with additional flavors (e.g. cherry, strawberry, grapeà ¢Ã¢â€š ¬Ã‚ ¦etc.) to grow customers demand and interest as well as to attract new consumer groups. Replacing glass bottles to plastic liter bottles will help increasing consumption. (Noor, 2011) Internal Analysis SWOT Matrix This section attempts to perform a strategic analysis of the brand which is the number one beverage maker i.e. Coca Cola. This is done by making an internal analysis of the company in order to understand its internal capabilities. This involves the development of such strategies which make Coca Cola distinct from its competitors. To compete in the international market Coca Cola has developed such strategies which creates values for its customers as well as its consumers like that of optimism, rejuvenation, accomplishment and difference. It follows the following path trying to pursue its strategic policies: by growing core carbonated soft drink brands at global level by growing in other core non carbonated brands like sports and energy drinks developing wellness platforms by initially focusing on tea, soy and juice by nurturing system health i.e. market by market focus Coca Cola should try to take into account the needs of its customers and create a greater customer value by creating adjacent business (Coca-Cola Offical Website, 2012) SWOT Analysis Coca Cola is the leading manufacturer, distributor and marketer in the beverage industry. However, given to the fact that certain regulations have been imposed in schools have affected the sale of soft drinks which seem to have a consequent adverse effect on the sale and operating margins of the company in the near future. Strength Coca Cola has leading market presence which is built on strong portfolio. Coca Cola, Diet Coke, Fanta and Sprite are the worlds top four non- alcoholic beverage brands which are owned by Coca Cola. Minute Maid, Coca Cola Zero, Dasani, Powerade, Simply, Georgia Coffee, Del Valle and vitaminwater. It is the strong brand value of Coca Cola that enables it to be recalled by the customer and consolidate its position in the market. The companys brand success is attributed to the its strong bottling and customer partnership It has a strong global footprints on the emerging nations Good financial resources (Coca-Cola Offical Website, 2012) Weaknesses Involvement in product quality issues Low health products Its own products are competitor of each other Opportunities In todays scenario an increasing awareness can be seen among the consumers regarding food and drink choices and it is owing to this reason that once can see the increasingly growing demands of healthy beverages and drinks. By taking such needs of the consumer into consideration the company can win the confidence of the consumers. There is good opportunity in health drink segment. Company can make its products healthier. Threats The potential threat to the company sales is that in the face of regulations placed on their sale given to the health issues involved. The production costs and capacity can also be affected by the water scarcity and poor quality. Another threat is from government regulations of some countries. (Coca-Cola Offical Website, 2012) Strategy Assessment Current Strategy One of Coca-Cola company goals is to maximize growth and profitability to create value for their shareholders which will also create advocacy for the brand under the following strategies: Transforming our commercial models to focus on our customers value potential and using a value-based segmentation approach to capture the industrys value potential. Implementing multi-segmentation strategies in our major markets to target distinct market clusters divided by consumption occasion, competitive intensity and socioeconomic levels. Implementing well-planned product, packaging and pricing strategies through different distribution channels. Driving product innovation along our different product categories. Achieving the full operating potential of our commercial models and processes to drive operational efficiencies throughout our company. (Strategy and Competitive Advantages, 2011) Other effective strategies to achieve the business goals are: Deliver shared value Engage the market through storytelling and thought provoking ideas Be a leader in the cultural dialogue Create a network advantage (Creating Advocacy, 2012)